The creator of the famous “He-Man” action figure and Mattel designer Roger Sweet died Tuesday after a battle with dementia.
He was 91 years old.
Sweet worked during the 1970s and 1980s as a lead designer in Mattel’s preliminary design department.
After the company’s 1976 rejection of Star Wars toys, Mattel began developing an action figure based on an original idea of its own.
In the process, Sweet experimented with putting the Big Jim figure in a fighting stance and adding a more powerful, muscular body to it using clay.
This model became the prototype for “He-Man,” which he then presented to then-CEO Ray Wagner.
A year later, Mattel and Filmation launched the animated series “He-Man and the Masters of the Universe” as a companion project to the highly successful toy line.
Roger Sweet is survived by his wife, Marlene./BuzPost/








